BRAND STUDIES

Integrationista

I’ve spent my career leading businesses, marketing teams, and agencies in the pursuit of great, award-winning ideas that build business. Here are a few case studies highlighting my “integrationista” capabilities.

DDB | JOHNSON & JOHNSON

Large-scale marketing integration for F100 company and $1B medical device brand

Led 35-person team and multiple partner agencies across Brand, Digital, eCRM, Website, and Design leading to a 14% increase in sales.

OMNICOM | JOHNSON & JOHNSON

CREATING A BEST-IN-CLASS CREATIVE COLLECTIVE

Led digital team in the development of patient education iOS tablet tool reaching over 400 high-value doctors with innovative tech

ELEVANCE HEALTH | BLUE CROSS / TONIK

HEALTH INSURANCE | CONSUMER

Building a brand from scratch and driving innovation for major health insurance player

Led Digital, CRM, and Branding to launch new health insurance for Elevance Health (nee Wellpoint). Surpassed first-year customer goals by 443% over plan, paving the way for expansion into six additional states in 2006. Won Gold Effie.

BINDLE SYSTEMS

DIGITAL HEALTH | B2B2C

Driving partnerships to help consumers protect their personal health information during COVID

Built a cloud-based platform brand during COVID-19, assisting artists and venues in health information verification. Achieved a 200% increase in partnerships and a 2000% increase in press coverage. Toured with The Dead and other bands acquiring a half a billion users in Year One