B2B Integrationist.
WORK THAT WORKS: I've forged my career by bringing together diverse departments within complex organizations to pursue business-building ideas through omni-channel marketing.
Here are a few case studies highlighting my B2B experience & capabilities.
MUSIC KEEPS PLAYING
HEALTH VERIFICATION PLATFORM | B2B2C
A pioneering “health pass” during the pandemic, Bindle facilitated secure sharing of vax and COVID-negative status, eliminating the need for paper records. As Head of Marketing we grew partnerships by 200% and acquired 250M users. Partners included the Kennedy Center, Dartmouth, The White House Correspondents Dinner, and legendary acts like The Dead and Dave Matthews Band.
Featured in Spin, WSJ, Chicago Tribune and more…
SECURITY EXPERT’S EXPERT
SAAS x SECURITY | B2B
After an acquisition spree, McAfee needed to realign its offerings in the face of its largest rival, Symantec. In 2006, I led the creative/strategy team to successfully reposition the brand both visually and around “Security to the Power of M” - placing McAfee as the unequivocal choice for CXOs, supported by its award-winning software and unwavering commitment to security.
The Power of M Security to the Power of M ™ is McAfee security. It‘s security that‘s exponentially better. It protects over 100 million people worldwide. And it‘s backed by nearly 20 years of real-world experience. Security to the Power of M is totally focused. In fact, it‘s all we do. It is in our very DNA to protect our customers and to provide leadership within our industry. Every minute of every day, all we think about is how to make security comprehensive, integrated, and simple for homes, for small to medium-sized businesses, and for the world‘s largest enterprise organizations. We are not distracted by non-security products. We are not conflicted about our priorities. It‘s simple: We live to protect our customers. And in a world that‘s becoming ever more interconnected, Security to the Power of M is not merely smart, it‘s mandatory.
The Power of M Security to the Power of M ™ is McAfee security. It‘s security that‘s exponentially better. It protects over 100 million people worldwide. And it‘s backed by nearly 20 years of real-world experience. Security to the Power of M is totally focused. In fact, it‘s all we do. It is in our very DNA to protect our customers and to provide leadership within our industry. Every minute of every day, all we think about is how to make security comprehensive, integrated, and simple for homes, for small to medium-sized businesses, and for the world‘s largest enterprise organizations. We are not distracted by non-security products. We are not conflicted about our priorities. It‘s simple: We live to protect our customers. And in a world that‘s becoming ever more interconnected, Security to the Power of M is not merely smart, it‘s mandatory.
CACHING IN ON SECURITY
SECURITY | B2B
With its networking optimization business faltering, CacheFlow needed to reinvent itself around its new security appliance offering. In 2002, working closely with the marketing and executive leadership teams, I spearheaded the research, strategy sessions, and naming efforts that led to the successful rebranding as 'Blue Coat Systems.' This new branding emphasized the company's unwavering commitment to security and helped to propel its growth.
GOODBYE VALLEY, HELLO WORLD
NETWORKING | B2B
Before entering top 20 “Best Global Brands” on Forbes and Interbrand, Cisco was a “largely anonymous $9 billion company” outside of Silicon Valley. I started my career planning the inaugural global launch of Cisco Systems in EMEA and APAC. Our “Are You Ready?” campaign helped increase awareness within one year by 6% and aided revenue increase of 43%. We set the company on the path from “Internet Plumber” to global technology powerhouse.